Creating heartwarming moments at every meal.
PRIVACY POLICY
To every global guest who chooses to trust and browse our brand platform: Privacy is the most precious dignity accompanying every cross-border encounter, and data protection is the bottom-line promise we uphold for every overseas user. We formulate this complete privacy statement with prudent attitude and humane wording, elaborating all rules about personal data collection, usage, encrypted storage, cross-border transmission and autonomous user rights. This policy applies to all website visitors, registered account holders, paid order consumers, cooperative partners and consultation users accessing this official cross-border platform, covering all terminal browsing, order transaction, after-sales interaction and brand interactive behaviors.
1. Definition & Scope Interpretation
Personal identifiable data refers to all information that can confirm individual user identity, contact attribute, receiving attribute and consumption attribute, including but not limited to full legal name, overseas shipping/billing address, postal code, regional contact number, registered mailbox, account login credential, order consumption record, custom declaration information and device browsing footprint. Non-identifiable anonymous data refers to processed, desensitized statistical browsing data without binding personal identity, which can be used for platform operation optimization without privacy restriction.
2. Classified Information We Gather Voluntarily & Passively
Voluntary submitted data: Information you actively fill in during account registration, checkout settlement, gift order customization, after-sales ticket submission and business cooperation docking, including exclusive gift note, designated receiving requirement, personalized commodity demand and identity verification materials for after-sales review. Passively collected technical data: Authorized device IP address, browser model, access time zone, page browsing track, click preference, language setting and cookie browsing tag, collected only after obtaining your explicit front-end consent. We never stealthily obtain local album, location file, private chat record and irrelevant device private content without user authorization.
3. Legitimate Purpose For Data Utilization
We only apply user personal data within bounded legitimate scenarios: complete cross-border order shipment, customs declaration clearance, logistics whole-process notification, payment transaction verification, after-sales problem docking, account security risk protection, personalized commodity recommendation fitting aesthetic preference, platform page experience optimization, compliance official tax record filing, malicious order risk interception and user initiative consultation reply. We refuse to use personal data for unspecified commercial scraping, offline promotion disturbance and third-party data resale in any circumstance.
4.Policy Revision Notification & Consent Confirmation
We may update privacy clauses adapting to legal iteration and service upgrade. Revised content will be posted on website footer policy page with updated effective date. Continued website browsing and order behavior after revision publication represents your recognition of updated privacy rules. For substantial clause change affecting core user rights, we will send mailbox notification to registered users in advance.
5. Privacy Consultation & Appeal Channel
For all privacy doubt, data right application and privacy dispute appeal, contact our dedicated privacy management team via official service email. We reply all privacy-related consultation with polite, detailed and professional feedback within 48 working hours, safeguarding your digital privacy right all the way.